May 15th is Vascular Birthmarks Awareness Day and Smart Cover is proud to be part of the program.

We wanted to share information about an organization that helps so many women, men and children deal with the birthmarks that they have to live with.

Our own Nancy Roberts is the Smart Cover Make-Up Consultant to the members and helps them personally with their concealing needs. Smart Cover’s waterproof formula is recommended by many physicians to help their patients feel more confident as they hide their birthmarks.

Please read all about the International Day of Awareness and do pass it along.

Here’s a fun way to help:

Click on the postcard below to see the larger version!

Raise Hope – Raise Awareness! Please forward to friends and family.

Thank you!

All the best,

Nancy & Flori Roberts
Co-Creators
SmartCover.com
1.201.986.7757

It seems even the hottest celebs are sometimes shy about showing their ink.  From runways to red carpet entrances, more and more stars are choosing to cover up their tattoos before facing the cameras.  In the 2009 issue of Sports Illustrated, when Indy star Danica Patrick graced the cover, fans noticed that a lot more than just her clothes were missing!  The editors behind the Swimsuit issue opted to hide Danica’s tattoos for the sexy shoot.

“The Swimsuit Issue emphasizes natural beauty,” a SI spokesman told CNBC. “The freckles are left on and, in this case, the tattoos came off.”

Every day millions of Americans opt to cover tattoos for weddings, formal galas, job interviews, special events and more.  Smart Cover Cosmetics is the leading line of corrective cosmetics with a signature concealing crème designed to do just that, conceal tattoos.

Hollywood makeup artists have been using Smart Cover Cosmetics on the sets of major motion pictures and for their star studded lists of clients for years.  Actresses like Angelina Jolie, Drew Barrymore, and Victoria Beckham have all benefited from clever ways to conceal tattoos.  When ‘air brushing’ cannot be used to hide tattoos, Smart Cover conceals even the darkest marks in a way that blends naturally with any skin tone.

See the full line at http://www.smartcover.com

Smart Cover corrective cosmetics is a favorite among Hollywood make-up artists due to its versatility and light-weight application.  The products are waterproof, which means a little perspiration, or even a lot won’t flaw the coverage.

Smart Cover concealing crème guarantees complete coverage of any imperfection, not just tattoos.  The line is used to conceal birthmarks, under eye circles, and even acne scars.  The natural looking formula gives an even-toned, flawless appearance on the face and the body.

In addition to the Smart Cover concealing crème, the company offers a complete line of skin problem solutions for everyday use, including finishing powder, bronzer, anti-aging treatments, fruit enzyme cleansers and more.

Watch a demonstration on YouTube to see how the product works:

About Smart Cover:

Smart Cover was created by Flori Roberts, creator of Dermablend(tm) and a leading authority on corrective cosmetics.  Academy Award nominated makeup artist, Christina Smith, uses Smart Cover for all of her celebrity clients and the line has graced the faces of many other celebrities like Diane Lane, Jane Krakowski and Helen Mirren.

For ordering information, visit http://www.smartcover.com

Warm regards,

Nancy & Flori Roberts
Co-Creators
SmartCover.com
1.201.986.7757

Jamie Foxx from a scene in “Law Abiding Citizen”

Here’s some more beauty news about the new Jamie Foxx movie Law Abiding Citizen. The entire cast is wearing Smart Cover’s Tea Tree Oil Lip Softening Stick! This amazing product came to the cast’s rescue during the freezing, early morning shoots when they most needed protection. The Tea Tree Oil Stick helps heal and lubricate the tender lip area while natural chamomile and safflower extracts impart a soothing texture that invisibly protects.

Some of the cast members of “Law Abiding Citizen”

Christina Smith, the head make-up artist for the movie, says that the Tea Tree Oil Stick has been the perfect primer to keep all her celeb lips in prime condition, regardless of the weather!

Christina said there was such a buzz  about the product that the crew wanted to use it also!

Click here to see how you can protect and soften your lips too!

Warm regards,

Nancy & Flori Roberts
Co-Creators
SmartCover.com
1.201.986.7757

Flori Roberts & Friends!

We couldn’t wait to give you even more savings from one of Smart Cover’s most popular products. Our Perfect Touch Camouflage Creme is now available with our Smart Plan.

With our Smart Plan, you can now get two pots of this long lasting, light weight concealer for the price of one!!

Our customers have said how much they love the easy, natural coverage of Perfect Touch and how they wished we would put it on Smart Plan. As you can see from Flori’s fabulous photo above it goes on creamy, DOESN’T GET INTO THE WRINKLES, and helps you surround yourself with great looking men!

This is Flori’s secret to looking ageless. She uses Perfect Touch as an all over foundation to hide dark eye circles, broken capillaries and whatever else nature deals her!

Click here to start saving your skin and your money right now!

Warm regards,

Nancy & Flori Roberts
Co-Creators
SmartCover.com
1.201.986.7757

Smart Cover Cosmetics was proud to be a partner at the Vascular Birthmark Foundation’s Annual Conference in New York City.  The foundation offers so much in patient support for men, women and children with profound birthmarks, and they received pro-bono consultations with leading physicians in the field.

Vascular Birthmarks, which appear at birth, are non-cancerous tumors made up of abnormal blood vessels. They may disappear or diminish over the years, but they can have a social and psychological impact on children who must live with the stigma of looking different.

Smart Cover was pleased to be represented by Lisa Butera, Esthetics Director, from the Catherine Hinds Institute.  As the guest make-up artist at the conference, she found it personally and professionally rewarding to be able to help these patients understand camouflage techniques.

Lisa said, “I was able to meet with people from across the United States and as far away as England and Australia.  They were so kind and most appreciative of my advice with make-up tips and techniques, and were especially grateful for the concealing make-up donated by Smart Cover Cosmetics.  Experiences such as this conference reassure me that I’m in the right profession doing something extraordinary for people in need.”

All of us at Smart Cover Cosmetics feel the same way.

You can find out more information about the foundation at www.birthmark.org.

Warm regards,

Nancy & Flori Roberts

Co-Creators

SmartCover.com

1.201.986.7757