Brand History


The original creator of Dermablend, Flori is recognized as the leading authority on Corrective Cosmetics. Her pioneering work with Dermatologists and Plastic Surgeons set the standard for Camouflage Make-up. She was also the founder of Flori Roberts, the first prestige line of cosmetics for women of color, and has frequently appeared on national TV as the quintessential “Grandmompreneur.”


Nancy has been a major marketing force in the fashion and beauty industry for over 20 years and has brought her creative expertise to Smart Cover as president of the company. She specializes in the beauty needs of multigenerational women. As Nancy says, “Concealing is our only business.” She’s married to Doug Roberts her business partner and they have two teenage children.

Celebrities Choice

Flori and Nancy work closely with Christina Smith, Hollywood Make-Up Artist and 2-time Academy Award Nominee. Christina has developed some innovative cover-up techniques for Smart Cover that have worked for her on film with many of her celebrity clients including: Gena Rowlands, Jane Krakowski, Julia Roberts, Jamie Lee Curtis, Helen Mirren, Viola Davis and Liza Minnelli.

See the Smart Cover Difference

Watch Flori’s legs instantly look 20 years younger.