The original creator of Dermablend, Flori is recognized as
the leading authority on Corrective Cosmetics. Her
pioneering work with Dermatologists and Plastic Surgeons set
the standard for Camouflage Make-up. She was also the
founder of Flori Roberts, the first prestige line of
cosmetics for women of color, and has frequently appeared on
national TV as the quintessential “Grandmompreneur.”
Nancy has been a major marketing force in the fashion and
beauty industry for over 20 years and has brought her
creative expertise to Smart Cover as president of the
company. She specializes in the beauty needs of
multigenerational women. As Nancy says, “Concealing is our
only business.” She’s married to Doug Roberts her business
partner and they have two teenage children.
Flori and Nancy work closely with Christina Smith, Hollywood
Make-Up Artist and 2-time Academy Award Nominee. Christina
has developed some innovative cover-up techniques for Smart
Cover that have worked for her on film with many of her
celebrity clients including: Gena Rowlands, Jane Krakowski,
Julia Roberts, Jamie Lee Curtis, Helen Mirren, Viola Davis
and Liza Minnelli.
See the Smart Cover Difference
Watch Flori’s legs instantly look 20 years younger.