Girls Incorporated Honors Flori Roberts with the "She Knows Where She's Going" Award

Flori Honored Honorees Pam Truitt, Flori Roberts and Susan Jones (Trustee)


On Tuesday, March 20th, my daughter Elizabeth and I had the pleasure to watch Flori being honored at the Girls Inc. of Sarasota County annual luncheon. Over 900 women were there for this extraordinary organization that empowers young girls between the ages of 8-14 to be Strong, Smart and Bold. It was the most exciting afternoon to watch these very poised and eloquent young women interview Flori like they were on the hit morning show, "The View."

The "She Knows Where She's Going" Award honors outstanding women for their contribution to their community and their personal and professional achievements. Here's some information about Flori that was written up to the press. Flori Roberts, who along with her husband, Dr. Craig Roberts, founded Flori Roberts, Inc., specializing in products for black and dark skinned women. Today, the brand sets the industry standard for ethnic cosmetics in the US and abroad. In 1985, Roberts developed Dermablend Corrective Cosmetics, a camouflage makeup designed to conceal skin flaws and discolorations for all skin tones. Flori started yet another business in 2000 when she co-founded Smart Cover Cosmetics. As creative director of The Roberts Group (NJ), LLC, she presents the Smart Cover Cosmetics line on national television and on the worldwide web at Flori has been appointed to the Office Depot National Advisory Board, and serves as chair of the Advisory Council for the Center for Women's Business Research in Washington, D.C. She was the first woman to be inducted into the Sales and Marketing Executive International Academy of Achievement, and has become an activist in helping women advance to positions of leadership in business, politics, education and philanthropy.

Also honored was Pam Truitt. She was a planning consultant with more than 20 years experience in the public, private and local government sectors. During the last ten years she was president and founder of Truitt Consulting, a Florida planning firm.

Girls Incorporated of Sarasota County is dedicated to "inspiring all girls to be strong, smart and bold" and fulfills its mission of empowering girls aged six and up to be self-confident, responsible and well-rounded individuals by delivering research-based, age-appropriate, after-school and summer educational and sports programs. In the past two years, Girls Inc. has served over 2,000 girls at its facility and through outreach in the Sarasota County School System. Girls Inc is a national organization. You can learn more about by visiting

Happy Weekend,

Nancy & Flori
Nancy & Flori Roberts
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